Act First, Feel Later: The Emotion Follows Behavior

The Ben Franklin Effect, and Why Motivation Follows the BehaviorIn the 1730s, Benjamin Franklin had a problem. A wealthy, influential member of the Pennsylvania Assembly had spoken out against him…

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Read more about the article Asking For A Small Favor Makes Them Like You More
Two eighteenth-century gentlemen shake hands beside a book in a richly appointed library.

Asking For A Small Favor Makes Them Like You More

Borrow the BookWhy asking someone for a small favor makes them like you more — and what that tells us about which way belief actually travels.The Man Who Didn't Like…

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Read more about the article The Headache Study Where They Rigged the Machine
A relaxed man monitors a biofeedback display reporting optimal coherence and a score of 92/100.

The Headache Study Where They Rigged the Machine

In 1984, a research team did something to forty-three headache sufferers that would be hard to get approved today.Everyone in the study had recurrent tension headaches. They were hooked up…

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