You have probably spent most of today looking at something less than two feet from your face. A phone. A laptop. A chart. A dashboard. Your eyes have been locked…
The Collector’s BrainWhy sorting your records, CDs, and model cars is quietly training the same mental machinery you use to run your life.Picture someone flipping through a crate of records…
The Ben Franklin Effect, and Why Motivation Follows the BehaviorIn the 1730s, Benjamin Franklin had a problem. A wealthy, influential member of the Pennsylvania Assembly had spoken out against him…
Borrow the BookWhy asking someone for a small favor makes them like you more — and what that tells us about which way belief actually travels.The Man Who Didn't Like…
The Doorway Effect, and what your brain is actually doing when it "fails"You stand up with a clear purpose.…