Read more about the article Asking For A Small Favor Makes Them Like You More
Two eighteenth-century gentlemen shake hands beside a book in a richly appointed library.

Asking For A Small Favor Makes Them Like You More

Borrow the BookWhy asking someone for a small favor makes them like you more — and what that tells us about which way belief actually travels.The Man Who Didn't Like…

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Read more about the article The Headache Study Where They Rigged the Machine
A relaxed man monitors a biofeedback display reporting optimal coherence and a score of 92/100.

The Headache Study Where They Rigged the Machine

In 1984, a research team did something to forty-three headache sufferers that would be hard to get approved today.Everyone in the study had recurrent tension headaches. They were hooked up…

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Read more about the article Can Everyone Be Hypnotized? (And Am I Hypnotizable?)
"Woman practicing self-hypnosis at her desk, calm and focused, illustrating hypnotizability and trance"

Can Everyone Be Hypnotized? (And Am I Hypnotizable?)

Can Everyone Be Hypnotized? (And Am I Hypnotizable?) If you've ever thought "hypnosis probably wouldn't work on me" — you're not alone, and you're not necessarily right.  Here's the honest…

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